Knowledge Level, Challenges Perceived by Traders in the Functioning and Price Variation of Apple Marketing through e-NAM in Sant Kabir Nagar District of Uttar Pradesh, India
Balkrishna Maurya *
Department of Agricultural Economics, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj Ayodhya, India.
Anil Kumar
Department of Agricultural Economics, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj Ayodhya, India.
R.R. Kushwaha
Department of Agricultural Economics, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj Ayodhya, India.
Monmath Gopal
Department of Agricultural Economics, Acharya Narendra Deva University of Agriculture and Technology, Kumarganj Ayodhya, India.
*Author to whom correspondence should be addressed.
Abstract
The e-NAM (electronic National Agriculture Market) is a pan-India, e-trading platform that networks the traditional APMC mandis to create a unified national market for agricultural and horticultural commodities, providing a transparent price discovery mechanism to ensure profitable prices for farmers. This research explores the potential and utilization of the e-NAM portal for agricultural produce sales, focusing on apple marketing, price realization in Sant Kabir Nagar district, Eastern Uttar Pradesh. Naveen Sabji Mandi, Khalilabad, was registered via the e-NAM portal from Sant Kabir Nagar district. A total of 120 traders were chosen randomly from the registered traders list using the proportionate allocation method and data were collected with pre-structured survey schedule. In this study Guttman scale was used to assess traders awareness, it was observed that traders had lack information about e-NAM and its process. Garrett ranking technique was used to assess constraints which were faced by trader’s i.e. Dissatisfaction with APMC's grading system, complexity of e-NAM trading compared to open auctions, traders lacked sufficient training, struggled to purchase produce without manual price inspection, last-minute bidding, time-consuming auctions, and limited bidding time. Apple market through e-NAM were able to fetch higher price as compared to the without e-NAM market. Implementing targeted awareness campaigns to educate farmers and traders about the advantages of utilizing e-NAM.
Keywords: APMC, e-NAM, garrett ranking technique, guttman scale and price